The students were given an access-all-areas tour of BMW’s UK headquarters in Farnborough, where they listened to entrepreneurs’ success stories and took part in a workshop on how to establish and pitch a business. Students then took the entrepreneurs’ advice and developed their own business plans, which were then pitched to senior executives at BMW.
The entrepreneurs came from start-ups participating in the BMW Innovation Lab 2018 – a technology incubator which sees growth-stage businesses develop solutions to improve the customer experience and improve BMW’s internal processes. The Lab is run in partnership with L Marks, a corporate innovation specialist and investment fund, who were also pitched to by the students.
Gina Finn, Internal Communications Manager, said: “The BMW Innovation Lab has been designed from the ground up to help innovative ideas spread across our business. We welcomed Farnborough Sixth-Form College into the Lab to learn from these start-up founders and to hopefully inspire them to become the next generation of entrepreneurs.”
Christine Eustace, Director of Employability & Community Engagement at Farnborough Sixth-Form College, was delighted with the student’s involvement with BMW: “Today was a fantastic opportunity for our business studies students to have some real ‘hands-on’ experience on creating a business idea and pitching it to investors. We would like to thank BMW, L Marks and each of the start-ups for teaching our students what it means to be an entrepreneur – and hope we have inspired some to start their own businesses.”
Pictures of the workshop in action: